2022 Accounting MOVE Project Virtual Mini Summit

FOR IMMEDIATE RELEASE

Contact:

Mary Marshall

Public Relations Coordinator

Accounting & Financial Women’s Alliance

859.684.2275

Mary.Marshall@afwa.org

Joanne Cleaver

President

Wilson-Taylor Associates, Inc.

Office: 980.224.8781

Cell: 414.232.3181

jycleaver@wilson-taylorassoc.com

2022 Accounting MOVE Project “Allies in Action” Virtual Mini Summit to Equip Firms with Best Practices for Building Advocacy that Develops Talent and Relationships

Lexington, Ky., April 13, 2022 –

Allies convert good intentions to powerful advocacy, one person at a time.

How CPA firms, their leaders, and professionals can strengthen allyship skills will be the focus of a May 24 virtual mini summit hosted by CPA Academy and AFWA open to all at no cost.

Individuals and firms may register at https://www.cpaacademy.org/series/reset22

CPAacademy.org, tis the leading learning platform for the profession.

Sessions include:

Dynamic Duos: The often-hidden success dynamics

of ally relationships – Moss Adams – The ‘secret sauce’ to effective ally relationships lies in relationships that are more than skin-deep

How to Build an Ally Ship: from structured to spontaneous – SAPRO and Frazier & Deeter – Successful ally relationships can emerge from arranged pairs, spontaneous connections, and points in between

Peer Power: How to use the ‘superglue’ of peer relationships – AFWA and Rehmann explain the underestimated dynamic of peer loyalty for advancing and retaining women

Healing in Minneapolis: Lurie’s community allyship proves pivotal for economic recovery – a case study that illustrates the far-reaching ramifications of allying with community economic development nonprofits, and how Lurie rose to the challenge to help its city rebuild in the wake of destruction after the Floyd murder in 2020.

“Allyship champions positive change,” said AFWA Executive Director Cindy Stanley. “Leaders and employees must incorporate new ways to build empathy and show up for their teams as allies and advocates to initiate positive change. AFWA is thrilled to be a part of this mini summit for the second year in a row.”

Firms may register for the Accounting MOVE Project survey and mini summit at https://wilson-taylorassoc.com/move/accounting.

An archive of Accounting MOVE Project reports is available at the Accounting & Financial Women’s Alliance website. https://www.afwa.org/move-project/

About the Accounting MOVE Project

The Accounting MOVE Project is based on the MOVE methodology, developed by research partner Wilson-Taylor Associates, Inc., which investigates the factors proven to be essential to women’s career success:

M – Money: fair pay practices.

O – Opportunity: advancement and leadership development;

V – Vital supports: work-life programs that remove barriers.

E – Entrepreneurship: operating experience for managing or business ownership

Methodology

Since 2010, the Accounting MOVE Project has measured and supported the advancement of women at accounting and consulting firms. MOVE is the only annual benchmarking project that both counts and advocates for women in the profession.

The MOVE Project advisory board includes leaders from association partner the Accounting and Financial Women’s Alliance and founding sponsor Moss Adams.

MOVE is made possible by support from its sponsors and by administrative fees paid by participating firms. Firms receive benchmarking reports based on the MOVE Project.

The Accounting MOVE Project is the basis for two recognitions of excellence for women in the accounting and advisory profession, both awarded by the AFWA:

Best CPA Firms for Women: To earn a spot on the list, an employer must have both a proportionate number of women at most or all levels of management and proven success with the MOVE factors. An employer cannot win by having a rich array of programs but few women in leadership. We believe that if a firm’s MOVE factors are effective, it will have a healthy and growing proportion of women in its leadership pipeline.

Best CPA Firms for Equity Leadership: This list recognizes firms with at least 30% women partners and principals, as roughly a third is the widely recognized ‘tipping point’ or members of any identity group to have individual impact. The Equity Leadership list recognizes firms that have achieved that milestone through any combination of culture, programs, initiatives, and growth.

About the Accounting MOVE Project Partners

Moss Adams brings more West to business. More than a location, it’s a way of doing business in which innovation thrives and optimism abounds. At Moss Adams, we’re excited by the greatness of possibility and the extraordinary potential for companies and individuals to prosper. With more than 3,200 professionals across 25-plus locations in the West and beyond, we provide the world’s most innovative companies with specialized accounting, consulting, and wealth management services to help them embrace emerging opportunity. Visit www.mossadams.com to discover how Moss Adams is bringing more West to business. For more information, visit www.mossadams.com. Moss Adams is the Founding Sponsor of the Accounting MOVE Project.

The Accounting & Financial Women’s Alliance promotes the professional growth of women in accounting and finance. Members of the association benefit from opportunities to connect with colleagues, advance their careers, and become industry leaders. For 83 years, the organization has proudly upheld its mission to enable women in all accounting and related fields to achieve their full potential and to contribute to their profession. Visit www.afwa.org for more information.

CPAacademy.org offers an easy-to-use platform for knowledge sharing and idea exchange through the marketing and presenting of the most up-to-date educational content and developments important to the accounting profession. On CPAacademy.org, members have access to the highest quality webinar presentations by thought leaders in the profession.

Strategic communication firm Wilson-Taylor Associates, Inc., has been designing and managing national research projects that measure the progress of women in the workplace since 1998. Its methodology pivots on factors proven to remove barriers so that women can fully participate in driving business results. Led by veteran business journalist Joanne Cleaver, its current and past clients include Women in Cable Telecommunications, the Women’s Transportation Seminar, the Alliance for Workplace Excellence, and many others. Please see Wilson-Taylor’s portfolio of work at www.wilson-taylorassoc.com

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